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Innovation & Business Development – “It takes two to tango”

December 12, 2020

Join our FREE webinar

9th of December, 2020

15:00 (UK Time)

Online LIVE webinar (Zoom) 



Innovation. Business development.

The use of those words in recent years is so widespread that one might assume they’re nothing more than buzz words used by anyone who wants to be something. But nothing could be further from the truth than this misassumption.

In the global, highly competitive and fast-moving business environment we live in today, businesses can’t expect to generate increased profits over time, expand into new markets or reach new markets, without allocating resources and investing in innovation.
In this webinar we will discuss what do innovation and business development really mean and how the two could work when intertwined.

When the plan is made, at least in broad terms, the strategies should interact in order to achieve business goals and create and maintain customer attractiveness in the relevant market.

Each can and should be regarded as separate strategies when building the plan.

• Attendees will be exposed to basic approaches of innovation and business development and their strategies.
• They will gain basic tools in order to defining a “problem” (in order to solve it); research what other solutions are in the market; and question whether their solution is better or more efficient than other solutions in the market.
• They will learn why innovation is essential to business development and how innovation can be integrated into a business strategy effectively and practically.

Yotam Werzansky-Orland
Yotam Werzansky-Orland


International strategic consultant, author, lecturer and one of the 300 leading innovation and IP strategists worldwide.
With almost two decades of experience in the international hi-tech and startup ecosystem, serving as a top entrepreneurship and IP lawyer and strategic consultant, Yotam accompanies and consults super brands, fashion and design houses, established hi-tech companies, as well as young entrepreneurs and startups, with strategic planning of their intangible assets and innovative ventures and their exploitation.
He has been recently named as one of the world’s top 300 innovation and IP strategists as someone who is “leading the way in the development and implementation of strategies that maximize the value of IP portfolios” (IAM Strategy 300, 2018, 2019, 2020).
Yotam has been mentoring and accompanying business, government and academic executives and serves as an adjunct professor at leading academic institutions, where he teaches Innovation, Entrepreneurship and IP Strategic Management courses.
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